Ligy is a disruptive company that seeks to transform the way we consume energy, prioritizing renewable energy and freedom of choice. Its main objective is to facilitate access to various energy sources, allowing customers to have options. The company’s differentiators include the debureaucratization of the energy system, freedom of choice, and a commitment to sustainability. Initially focused on small and medium-sized enterprises (SMEs) and later expanding to the end consumer, Ligy’s main services revolve around facilitating access to and contracting renewable energy sources. The brand conveys feelings of freedom, simplicity, decentralization, a vision of the future, and sustainability. We arrived at the name Ligy through a naming process. We wanted a name that was easy, short, and meaningful for the brand. Thus, Ligy emerged from Liberty + Energy.

Objectives: Develop a timeless brand with personality that can be internationalized in the future.

Strategy: Through market analysis, we sought to differentiate ourselves not only through innovative services but also through visual and verbal identity. Absorbing the essence of the brand across all points of the project is essential.